Thanks for your response John, I was inquiring in my last questions about content and submodalities. For example when I think of my father I sense the shift but what the heck does my father have to do with this shift. I do not typically get this shift in submodalities with other people. When I do it is people who remind me of my father. Content is then associtate with specific groups of submodalities? I look forward to reading your book, and thanks again for your answers. Tone