Well GSM, Here are a few citations for you. I am going to pretend that they don't interest me lest I run out and get them immediately. In the interest of saving my time I am simply going to cut and paste from my friends email. John: Take note! I think there are some good ones in here. My anonymous friend wrote: "Shriffin and Schneider's 1977 2 part paper entitled "Controlled (conscious) and Automatic (unconscious) Human Information Processing" is sort of the seminal breakthrough paper on it. As a warning, it's a bitch - a long, dry series of experiments with lots of abstract cognitive theory. Don’t read it in a comfy chair, and have lots of coffee.    More interesting, and probably more relevant to what you want it for (more applied to life, and less cognitive lab based) is the work John Bargh has done for 15 years. Do an author lit search for "BARGH" and you'll find tons of stuff that may interest you - probably a good place to start from.I just did and found these 4 fairly recent ones. He's published a ton, so you can go further back... 1) Thinking of you: Nonconscious pursuit of interpersonal goals associated with relationship partners. Fitzsimons, Grainne M.; Bargh, John A.; Journal of Personality & Social Psychology, Vol 84(1), Jan 2003. pp. 148-163. [Journal Article] 2) Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation. Bargh, John A.; Journal of Consumer Research, Vol 29(2), Sep 2002. pp. 280-285. [Journal Article] 3) Nonconscious motivations: Their activation, operation, and consequences. Chartrand, Tanya L.; Bargh, John A.; In: Tesser, Abraham (Ed); Stapel, Diederik A. (Ed); 2002. Self and motivation: Emerging psychological perspectives. pp. 13- 41. [Chapter] 4) Sensitivity and flexibility: Exploring the knowledge function of automatic attitudes. Ferguson, Melissa J.; Bargh, John A.; In: Barrett, Lisa Feldman (Ed); Salovey, Peter (Ed); 2002. The wisdom in feeling: Psychological processes in emotional intelligence. New York, NY, US: Guilford Press. pp. 383-405. [Chapter]" BTW - I would like to invite anyone who is willing to tie this thread directly back to Whispering. Any takers? Ryan