Keith Thanks, mate, especially if it is very dry! Identity is superficial cover for self-importance. Look, Keith, this adventure is not for everyone. Perhaps people who value identity should simply climb the so-called neurological levels hierarchy that Dilts is peddling and discover "spirituality" and then return to save the rest of us who are enjoying the sensory delights of this world. You wrote, "So what do you mean, “...a messenger incongruent with the message s/he carries is not believed...”  Surely they are?" Incongruent people will respond well to the incongruent messenger - so be it. Look around you! Meanwhile, pour me another glass of the chardonnay. It's your shout anyway. John