Topic: | Re:Corporate NLP but sales |
Posted by: | Michael Carroll |
Date/Time: | 18/07/2002 03:33:35 |
I making this post as a personal post and not as web master. KC Your post inspired a reply that spans 3 pages of MS Word text. I will chunk my response into 2 separate replies to make it easier to read on the screen. With respect to your comment “why do you think NLP tools are not being utilized more in corporate sales systems” here are my opinions for what might be occurring when a corporation does not utilise NLP sales tools 1. The corporate vice presidents and sales managers you refer to in your post are unaware NLP sales tools exist. 2. The corporate vice presidents and sales managers are introduced to NLP sales tools, by a person who does not sell NLP well. Subsequently they do not buy an NLP programme. The sales people do not utilise what they haven’t been trained in 3. An NLP programme is successfully sold to the corporation and poorly executed. The corporate vice presidents , sales managers, and sales people form a generalisation about the effectiveness of NLP sales tools and do not utilise what they perceive to be ineffective 4. NLP programme is successfully sold to the corporation and adequately executed, the sales people enjoy it, realise NLP has a lot of potential. When they get back in the field, NLP goes to the back of their mind, and they return to their old selling habits. This is usually because of lack of follow up and/or lack of skill on the trainers part in presenting the training with concrete real world sales applications. The corporate vice presidents, sales managers and sales people form a generalisation along the lines that NLP is OK, but didn’t really work for our sales people So what do we do to counter the above. Well it’s easy really. 1. NLP sales trainers need to be models of excellence at selling. This means the corporate vice presidents and sales managers are sufficiently impressed at the outset with the NLP sales person/trainer’s presentation that they want to hire him/her to train the sales team. 2. The trainer as a model of excellence makes an equally good impression with the sales people who (s)he is training how to use NLP sales tools. Sales people are enormously pragmatic. The training has to be well researched with tools and models that the sale people can get immediately excited about. Sales need to know, and they will judge it in the training, that the tools will ncreasing sales 3. Follow up coaching should be built into the programme to ensure application of new tools. Sales is a good NLP application in the corporate world. With sales it’s very easy to measure results. Does the sales team sell more as result of the implementation of the NLP sales model or NLP Training programme? If the sales people do sell more volume, then the company would be crazy not to utilise NLP across all sales contexts and other areas of the activity in the business. Part 2 regarding corporations rejecting NLP follows. Regards Michael |